Cox's Bazar sea beach is the longest sea beach in the world, 120 km long. Cox's Bazar is a town, a fishing port and district headquarters in Bangladesh. It is known for its wide sandy beach which is considered by some people as the world's longest natural sandy sea beach. The beach in Cox' Bazar is an unbroken 125 km sandy sea beach with a gentle slope. It is located 150 km south of the industrial port Chittagong. Cox’s Bazar is also known by the name "Panowa," the literal translation of which means "yellow flower." Its other old name was "Palongkee." An officer of the British East India Company, Captain Cox was appointed Superintendent of Palongkee outpost after Warren Hastings became Governor of Bengal. Captain Cox was specially mobilised to deal with a century-long conflict between Arakan refugees and local Rakhains. He embarked upon the mammoth task of rehabilitating refugees in the area and made significant progress. A premature death took Captain Cox in 1799 before he could finish his work. To commemorate his role in rehabilitation work a market was established and named after him Cox's Bazar ("Cox's Market").
Today, Cox's Bazar is one of the most-visited tourist destinations in Bangladesh. Cox's Bazar sea beach is crowded almost through out the year. It is a good place for sea bathing. Anyone can go there both by air and road from Dhaka and Chittagong. Cox's Bazar is a small town. But the natural beauty of the town is very charming. The climate of this place is very fine. The Bay of Bengal lies on the south of it. There is a high standard tourist centre at this place. There are good arrangements for the stay of the tourists of different countries of the world. Many foreigners come to this place. The people of the place are very gentle. A lot of fish is available there.